The Norwegians are a people that has always lived in harmony with nature. Being outside and enjoying nature, seeking stillness, and breathing in the clean air are part of the Norwegian soul. This is true despite our living in a rough and rugged country, in climes where most of the world would hardly consider the outdoors inviting.

Devold has selected its partners carefully – the farming families with whom we work, just over a dozen of them, have developed the production of merino wool over generations.