Magical moments since 1853

Surveys show that women keep their woollen clothes the longest. Made to last, our collections do not require frequent washing and will keep you warm and cosy winter after winter. 

Clothes are at the top of men's Christmas wish list, and nothing makes a man smell better and look tougher than wool. So, is there any reason to hesitate? 

Training in wool is not only better for the environment, it's also better for you. Workout clothes made from wool smell less, regulate temperature better and keep you warm when you stop for a break. Our Endurance collection is just as suitable for running as for cross-country skiing.

Socks for Christmas are actually among the most popular gifts - because you shouldn't underestimate the luxury of a pair of really good socks in merino wool or classic ragg socks in Norwegian wool. Not only do they keep your feet warm, they also don't absorb odors and prevent your feet from getting clammy.

A child who spends a lot of time outdoors is a happy child, although cold weather can be challenging. Wool is absolutely essential for children to enjoy being outdoors all year round - and a must to put under the tree at Christmas.